Starting a Business

Online service that matches contractors to homeowners and business owners with remodeling, building, and repair projects.

Challenge: Getting Exposure for a New On-line Business
Tim knew when he started Construction Deal that getting local and national visibility would be one of their biggest challenges. There were a number of established on-line services in the construction referral space, so he needed to find a way to gain visibility and attract homeowners to post projects and contractors to bid on them.

The Solution: Linkbuilding with Partners

Tim set out to promote his new business by advertising in newspapers and on the Internet. But, he was disappointed with the results - it wasn't worth the cost. Tim then tried writing articles on home building and how to work with contractors and placed the articles on various construction and home improvement web sites. While he got some web traffic from these efforts, his big win was recognizing the value of building links to and from his site with adjacent businesses also focusing on remodel and repair opportunities.

Tim approached eloan.com (a popular site for homeowners financing remodels) and offered to put the eloan logo and link on his site in exchange for them linking BACK to his site. The result was a significant lift in traffic and a spike in new project submissions.