You should build on your strengths and surmount or work around your weaknesses, and possibly cut your cloth to meet your main limitations. For example, there is little point in searching for capital-intensive or knowledge-based ideas if you have slim/no prospects of raising the necessary capital or if your educational background is unsuitable. OK, OK, we have all heard stories of garage-starts by school drops-out which attracted venture capital and eventually became mega-businesses, but we don't hear so much about the huge numbers of failures.
What angle are you coming from? Are you:
An inventor who has a product/service idea?
An innovator who has developed a new product/service?
Out of work and want to create a job for yourself?
An entrepreneur who wishes to create a business?
A manager who wishes to develop a business?
Be especially aware that inventors and innovators does not necessarily make good business people.
Areas where you should make honest assessments of your strengths and weaknesses include the following:
Educational background
Any (special) business or technical qualifications?
Do you have a knowledge of finance & marketing?
Are you up-to-date with business-related issues?
Financial strengths
Have you access to personal or family funds or finance from other sources?
How much, how easily, what conditions and when?
How long could you survive without any (regular) income while your business develops?
Commitment
Why do you really want to start a business?
Are you in reasonable health?
Have you any/many family commitments?
Does the family fully approve of your proposal to set up your own business?
Are you willing to relocate/commute in order to pursue a business possibility?
Expertise & interests
Do you have insights into any business sectors or trades?
What are you good at or like doing?
Do you have a hobby/interest/talent which could become the basis of a business?
Personal qualities
Are you a resourceful, energetic and motivated person?
Have you a capacity to take lots of knocks and bounce back?
Are you realistic and practical? Are you a hard worker?
What do you dislike doing?
Prior experience
Where have you worked before?
Have you done anything special, exceptional or unusual?
What work-related skills or expertise do you have?
External contacts, resources etc.
What contacts have you in finance, business etc.
Have you or your family access to any under-utilized resources.
Do you know people who might help give you a start?
Don't be afraid to ask other people to help assess your strengths and weaknesses.
