Building A Home Internet Business

"Running an internet business costs next to nothing".Well, somewhat true, but it misses the point.You can run an online business very cheaply (my basic running costs are around $150 a month - hosting, autoresponders...etc) but if you want your business to grow at very low cost, you'll have to do all the promotions for free.Free online marketing tactics generally take time to work, and require a lot of elbow-grease: writing articles to distribute, writing pages to get search engine traffic, creating products, building up an affiliate program, getting links in to your sites...Alternatively - if you want to speed things up, you can advertise. And depending on how well your site converts visitors into customers, and how targeted your advertising is, you can grow very quickly that way.If you're interested in putting a few hundred dollars aside into an "advertising fund" and trying to build your business quickly that way, pay-per-click advertising would probably be the best way to start.Focus on Google Adwords & Yahoo Search Marketing (formerly Overture) for starters since they have the most traffic, as well as the most responsive traffic.But before diving in headfirst and potentially throwing good money after bad on inefficient advertising, it's strongly recommended you fully understand the subject, or get the advice of a professional.Either consult with one (if you can find a reputable one), or devour eBooks on the subject.Recommended eBooks are anything by Andrew Goodman or Perry Marshall. Make sure the information is up to date though as the pay-per-click field changes incredibly quickly. Twelve months is a lifetime when it comes to the search engines.Also recommended is spending time absorbing the Google Adwords training site and also the Yahoo Search Marketing training site.Both these companies want you to succeed with your advertising (since you'll advertise with them for longer) and so have a lot of great information to help you get started and build a successful advertising campaign