The different aspects of the business case for Web accessibility are presented in detail in the following pages:
Social Factors addresses the role of Web accessibility in providing equal opportunity for people with disabilities; the overlap with digital divide issues; and benefits to people without disabilities, including older people, people with low literacy and people not fluent in the language, people with low bandwidth connections to the Internet, people using older technologies, and new and infrequent web users.
Technical Factors addresses interoperability, quality, reducing site development and maintenance time, reducing server load, enabling content on different configurations, and being prepared for advanced web technologies.
Financial Factors addresses the financial benefits of increased website use, for example, from engine optimization (SEO); direct cost savings; considerations for initial costs and on-going costs; and ways to decrease costs.
Legal and Policy Factors addresses requirements for Web accessibility from governments and other organizations in the form of laws, policies, regulations, standards, guidelines, directives, communications, orders, or other types of documents.
To help develop a customized business case, each of these pages starts with questions to help identify how the factors apply to a specific organization.
